creative direction & design for marketing
I liaison between the big suite, sales, and the design team to get peak performance. If you are clear on the objectives, so is your team.
I absolutely love working with clients. No seriously. Yes, you have to know when to say when, under-commit and over-deliver, like things you may not; but it’s a great feeling when it all comes together.
I play nice with others, because without others, there is no organization. And an agency divided against it self cannot stand. Or get things done.
And I don't plan on stopping anytime soon. After all, it's all I know how to do. All I ever wanted to do.
So here I am, an Award-winning Creative and de facto Marketing Director expert in developing programs and strategies, branding, messaging and marketing materials that drive results for business owners and their clients.
I have become an accomplished leader as well, able to motivate and mentor creative teams. 30 awards for creative excellance to date and I'll bet a bunch more.
American Web Design Award 2015, Health + Wellness Design Award 2015, 14 American Graphic Design USA Awards, ‘02, ‘03, ‘04, ‘14, GD USA Editorial Design Award 2012, 12 American Inhouse Design Awards 2005, 2008, 2010, 19th Annual FCS Portfolio Award 2012, CEBA Award 2005
Contrary to "ugly sells" advocates, if it looks poorly thought out, it will perfom so.
The key is all about learning. Subordinates need to grow for satisfaction.
Everything right and on time.
High pressure expectations and tight deadlines require agility and an encouraging atmosphere.
Examples of work by medium
Online Media Kit for Reader’s Digest. The old micro-site design was updated to a cleaner one scroll WordPress format. 2014 Web Design Award. Website design for LifeRich Publishing, a subsidiary of Reader’s Digest Association (Trusted Media Brands). E-commerce and fully responsive. Website design for Pro Consejos, a Spanish language DYI and Professional Trade Home Renovation[…]
From banner ads to email blasts, webinars, and reader panels, these concepts and designs are all structured for optimal response. A/B deployment tests determine which verbiage produces the highest results. Animated GIFs for TV Guide Insider subscriptions. (click here or on bar) (click here or on square) (click here or on square) (click here or[…]
Interactive Keynote GP for Reader’s Digest Magazine gave the Sales Team the ability to present to advertisers right from their iPads. Plus they could dongle it to a conference room screen and control the interactivity from the pad. Moving back and forth between interested sections became quicker and easier than searching through decks and a[…]
Flow-pay. Revolutionary donation app for non-profit. Prototype for a library app of all things Reader’s Digest. Users enter a topic and stories, jokes and advice content is featured. More in-depth inquiries would drive users to the RD website. Prototype for a app to guide you to all things Gaiam. Instruction, content, video and[…]
PPT or Keynote, every presentation I do has custom navigation, targeted hierarchy for sales emphasis and adheres to all style guidelines. Oh, and they win design awards as well. Animated mobile app emulations for MMX client CVS. Detailed animations that walk the viewer through the CVS Specialty™ App user process. General Presentation deck for MediaMax[…]
Rugged Shark ad campaign for Footwear News. The challenge was how to reinvent a stale brand focused on fishermen to appeal to a younger demographic as a cooler sportswear shoe. How do you increase a blood drive attendance by over 300%? Position it to play to your organizations strenghts! FlowPay set out to[…]
A series of testimonials I wrote and shot for VillageCare rehabilitation. Each interview was conducted solely on volunteers telling their story about what type and the quality of excellent care they received during their time at VillageCare. Custom created content series for ProConsejos.com, a Spanish DIY homeowner, and professional tradesmen resource hub. Wrote[…]
This campaign launch introduced Dug Lounge Wear to the marketplace. In all these examples I sourced all the talent and locations. Logistics and budget as well. 2X a year the Italian Trade Commission would host us in Florence to shoot product ads for smaller designers that could not make it to the New York show[…]
Citicorp identity relies heavily on clean design coupled with “authentic” imagery of today’s clientele. These are not suits, but a family that lives in a Brooklynbrownstone, send their kids to the hottest progressive school and have money to invest with a bank that understands their needs. Fidelity Private Wealth Management positions itself as a[…]
Monthly Look Book post for Footaction. Attack Fuel Facebook home page, social media strategy. Another critical and successful part of MediaWhiz’s Social Media Strategy was a robust topical Twitter feed supported by a strong branded home page. FlowPay drove a robust acquisition program using their Facebook page. Media Kit for PromoSocial event exposure agency. FotoZap[…]
Woodpecker Cider riser card. What’s more English than a true English lass, and English lad, and Real English Cider? AttackFuel. Natural energy supplement for burgeoning athletes. Logo, packaging, positioning. Ray-Ban in-store poster In-store display Riser and Sell Sheet for Red Stripe Ale promoting the “No One has a Better Time” Jamaican Bobsled Team Sweepstakes. OZzzz’s[…]