©2012 robert cordes kline
Complete ad campaign and marketing collateral development. From concept and copy
to design, execution and placement.
Ad Campaign for Rugged Shark
– Rugged Shark had marketed themselves as a "sportsman's shoe" and wanted to reach a broader audience with a hipper vibe. This campaign ran in Footwear News and helped to lift distribution by 6 - 8% the first year it ran.
Sales Kit for Chase Bank
– Designed to fit in the Chase corporate style guidelines, this packet visually portrays not only what's important to customers, but what the offer is directly about – their money.
Ad Campaign for
Woodpecker Cider
Woodpecker Cider
– A previously low-profile brand often thought to be stodgy and flavorless, this campaign ramped up the irreverent English attitude.
Now it's crisp, clean and fun!
Now it's crisp, clean and fun!
Media Kits for DNR and HFN Magazines
– Prior media kits for these publications featured their logos and not much else to showcase their personalities, much less target markets. These two solutions both garnered design awards and industry recognition.
Ad Campaign for MediaWhiz
– Instead of asking prospects to purchase a product, the strategy of this campaign was to make MediaWhiz the "go to" agency for lots of stuff. "Results come from us".
Special Section for the Italian Trade Commission
– Twice a year, shot in Florence Italy at the Pitti Oumo trade show, this section was produced to appear in DNR magazine, stateside, two weeks later. This section gave the publication advertisers, that were too small to appear at the US mens show, a presence in the show issue for a lot less than attending.
Ad Campaigns for Dug and Supima
– Custom photo shoot give Dug's Loungewear just the right amount of taboo sex appeal they were looking for to challenge convention – and sell their line.
Supima, a high-end cotton trade commission was looking for a way to showcase the "sea" of choices they have from their denim producing members.
Supima, a high-end cotton trade commission was looking for a way to showcase the "sea" of choices they have from their denim producing members.
Ad Campaign for
Venture Direct Worldwide
Venture Direct Worldwide
– Simple clean messaging easily cuts through the clutter of generally poor, over-wordy, BtoB advertising campaign pages.
This campaign helped get the phones ringing in for a change.
This campaign helped get the phones ringing in for a change.
Sell Sheet for Pilsner Urquell
– First Pilsner on Earth campaign helps boost retail sales by 20%. Clean, refreshing sales collateral help support these gains.
Ad Campaign for Charlie's Pride
– What better way to showcase different styles of beef than to put style upfront?
Sell Sheet for Motts Apple Sauce
– What helps add more excitement than a surprise? This sell sheet, with the surprise label barrel fold and jar-shaped die cut, helped Motts keep the excitement going right through the retailer sale.
Media Kit for Maxim magazine
– Faux-felt cover, die cut media DVD holder, 2 color custom spot inks and embossed logo made this one of the plushest kits Maxim ever requisitioned.
