Citicorp identity relies heavily on clean design coupled with “authentic” imagery of today’s clientele.
These are not suits, but a family that lives in a Brooklynbrownstone, send their kids to the hottest progressive school and have money to invest with a bank that understands their needs.
Corporate Style Guide for VentureDirect Worldwide. Solved the issue of too many services subdivisions and online products by
organizing everything under 3 distinct divisions, with smaller defined color pallets and unified messaging and image use. This greatly simplified vendor use and media placement.