This campaign launch introduced Dug Lounge Wear to the marketplace.
In all these examples I sourced all the talent and locations.
Logistics and budget as well.
2X a year the Italian Trade Commission would host us in Florence to shoot product ads for smaller designers that could not make it to the New York show held 2 weeks later. At Pitti Oumo we took the styles from the booth collections and used local models against the Florence backdrop to showcase these distinct Italian brands. Campaigns for Menswear, DNR’s consumer publication for the men’s fashion market. CEBA Award-winner